1. To join 30,000 remodelers
into a national buying group representing over $20 billion in remodeling,
in order help members become more competitive.
2. To lower material cost for
members and developing a close relationship
with a select group of suppliers.
3. To lower the high
cost of business insurance for all members.
4. To use Max Equity's 128+ search
engine friendly websites to generate free remodeling leads for our
members while promoting our select group of vendors' products and
services.
5. To offer lower prices
and volume rebates for online purchases with top name brands.
6. To invest rebate and advertising
dollars into national radio, TV and print advertising campaign to
create additional remodeling leads for our members while promoting
our select group of vendor' products and services.
7. To influence 10% of
the $200 billion (per annum) remodeling business throughout the
United States by the end of 2007.
8. To build a relationship with
homeowners through our consumer website,
www.MaxEquity.com, and make "Max Equity" synonymous with remodeling
in consumers. We will promote the theme "Don't Just Remodel...
Maximize Your Home! Let Max Equity's select group of remodelers
show you how to get the maximum return out of your remodeling investment."
9. To be #1 website in all major
markets in order to generate additional remodeling leads for members,
while educating homeowners on all aspects of remodeling.